Miso is shutting down

Miso

One of the pioneers of the social tv segment is shutting down its services. Miso was acquired in February 2013 bij NextGuide.TV maker Dijit. At the time a lot was happening in the space of social tv with GetGlue, now tvtag, almost getting bought by Viggle, the hype around second screen and rumours of Twitter moving into the tv space in some way.

With the closing of Miso, tvtag (owned by i.TV) seems to be the only serious alternative for people who really want to check-in what they are watching and share this with friends. The latter feature is still used but these days but tvtag sees itself now as an aggregator of user content around tv shows and a curator of tv content.

Miso users can transfer their points to Viggle, the current owner of Dijit,although this will only work for US users as Viggle is not available in other countries.

TV app Vidora is moving into the right direction of the new TV experience

Vidora

Forget the Smart TV, even forget the set-top box, the future of TV is mobile. Previously dubbed the second screen, your mobile device is actually the primary screen. Or at least it should be. It is yours, it is personal, it is connected and it contains already a lot of personal data. So the easiest way to find and select streaming content and share and discuss this with others would be via your tablet or smartphone. The only thing that one could need is another device for is actually watching the content. A mobile device might just have too small a screen or too bad a sound quality to fully experience the broadcast. But if the stream could be pushed to a bigger screen, that problem would be solved too. So why is there no such app. Well, actually there is (more or less). Meet Vidora.

Vidora is an iPad app that helps to discover video content (free and premium like Netflix, Hulu and Amazon Prime) and allows you to push it to a TV screen using the Apple TV Airplay.

Truth be told, Vidora still needs Apple TV and it does not work (yet) for other devices but on the other hand with Miracast and Chromecast on the market now there are some alternative technologies.

Apple buys video recommendation app Matcha.tv

Matcha TV

All of a sudden the app disappeared from the App Store and the website went blank. As it turns out, because Matcha.tv had been acquired by Apple. According to VentureBeat for a small amount (between USD 1 and USD 1,5 million.

Matcha.tv was one the iOS apps one could use to discover TV content based on a wide variaty of sources (from Comcast to Hulu, from Amazon to iTunes) and was ranked amongst the top 15 entertainment apps in the Apple App Store.

Every move of Apple related to TV remains interesting as the company is still unclear about their real ambitions in this field. They have their Apple TV set-top box that does get software updates and they have sold well over 13 million devices so far. Apple fanboys and girls have been hoping for a big push of a TV product or even a TV screen for some years now but Cupertino stays silent.

Gnip now also includes data from GetGlue

GetGlue

Gnip, the company that calls itself “The Social Media API” has a mission to collect all social media data. They already get data from Facebook, WordPress, Twitter and Tumblr now also have firehose access to the GetGlue data.

GetGlue is one the most prominent social tv check-in services where you can check in what you are watching and comment on a series or film.

Since Gnip services 8 out of 9 of the largest social media monitoring companies, this is also a great opportunity for GetGlue to gain more visibility.

Second Screen company TunedIn acquired by traditional publisher Axel Springer

TunedIn

Berlin based TunedIn, a Social TV app that facilitates social discovery as a basis for selecting streaming video  has been acquired by the traditional publishing company Axel Springer. The German publishing mogul was already working with TunedIn before the acquisition, so the take-over was not a complete surprise.

TunedIn will probably combined with another acquisition Axel Springer  did a year ago when they took over recommendation technology APRICO from Philips to strenghten their Axel Springer Digital TV Guide that already includes Watchmi – Personal TV from TV DIGITAL.

It is to be expected to see more of these kind of acquisitions in the near future. It seems there is a run for TV check-in services / Social TV discovery apps. GetGlue, Dijit, Viggle Miso, but also a platform like Vinson that was (re)launched yesterday in Barcelona are gaining momentum. Especially now Samsung is not only expanding in hardware with their HomeSync but also in apps with TV Discovery, a new Xbox that is almost there and of course Apple’s TV hobby Apple TV or iTV will show tight integration of mobile devices, apps and a big screen. More and more, the intelligence seems to be in the mobile device leaving the “Smart TV” as a pretty “dumb” but excellent display.

 

Infographic about the impact of Twitter on how we watch television

Hashtag

Twitter and TV are becoming more intimately connected every day it seems. Research by Brandwatch reveal some interesting insights. For example, apparently people who use Twitter whilst watching the television are more likely to be in bed then sitting on a sofa?
And although less than half of TV shows include an official hashtag in the broadcast, 83% include the official hashtag in their tweets. These tweets are mostly sending messages since almost half of the official tweets does not engage by responding to tweets of others.

The rest of the insights can be found at the beautiful infographic from My Clever Agency

Infographic usage twitter during watching television

Header image by http://emberseminars.com/

Viggle Q4 results: growth in revenue, registered users and check-ins

Viggle

Since Viggle and GetGlue decided to try to win the battle for Social TV on their own instead of together, both companies show a great effort to broadcast success. Because of their listing on the stock market, Viggle has to release quarterly results and when they did today, it offered some insights on how they are doing.

Financially Viggle is still a small company. And a start-up, so revenues are relatively small (USD 3.875 million, up 88%) and no profits although adjusted EBITDA was less than the previous quarter (minus USD 6.45 from minus USD 8.4 million).

More important are off course the number of registered users and active users. Viggle definition of a registered active user is “Registered active users are computed by determining those users that are both registered on the Viggle app and have earned points within the preceding 90 days.” and “Monthly active users are computed by determining those users that are both registered on the Viggle app and that have earned or redeemed points, other than points received for registering for the Viggle app, in the particular month.”
The registered active user base grew to 1.62 million people and about 349k were monthly active on average during the last three months of 2012. Another interesting metric is that monthly active users were using the service 9 days per month on average.

So what does that mean for television stats? Well, Viggle users checked-in on 133,341,953 TV programs and spent an average of 75 minutes of active time within the Viggle app per session.

According to TechCrunch, advertisers are pretty happy with Viggle as is only charging them based on performance. Currently, Viggle is working with advertisers like Capitol One, Wendy’s, Burger King, Mercedes, ABC, PBS and PG & E.

 

Zeebox launches SpotSynch; an automated advertising platform for second screens

Zeebox

Zeebox is introducing a second screen synchronisation technology as the foundation for their own automated advertising platform dubbed SpotSynch. With SpotSynch advertisers will be able to advertise their message on simultaneously on both screens. Rather important since research shows that viewers tend to look away from the television during commercial breaks. In the past people would switch channels or go to the bathroom, these days people check Twitter or Facebook instead. Targeting both screens at the same time might help to deliver the message better. Furthermore, the close integration of both screens can create new opportunities like second screen commerce (buying goods and services broadcast on the main screen via the second screen).

Viacom and NBC Universal and a few leading advertising agencies and brands will test-drive the new technology. The service will go live in both the UK and the US.

A first test was already done during the Super Bowl 2013 a few weeks ago with a campaign for Fast & Furious 6.

The dawn of second screen commerce

Second Screen Commerce

According to Business Insider, green shoots of second screen commerce emerge. With second screen commerce, they mean the purchase of products shown on TV with a mobile device. And it does make sense. A lot of people are using a mobile device whilst watching television. And quite a few synchronising technologies that link content on the second screen with what is shown on the main screen have been introduced. One other benefit that makes it very easy to shop from a mobile device is the availability of payment options. Think iTunes or PayPal.

Business Insider mentions also some examples of current second screen commerce. The “Watch With eBay” offers the possibility to shop for merchandise and memorabilia tied to shows or sports teams and viewers of the extremely successful AMC series Breaking BAd can buy t-shirts with the logo of Pollos Hermanos, the fast food restaurant that operates as a cover for a huge drugs operation in the show.

Obviously, the first step is to establish second screen behaviour. To see where we stand with that, the research branch of Business Insider, Business Insider Intelligence, has created the chart below.

Business Insider Intelligence Mobile Device Activity While Watching TV

Zeebox reaches 1 million US downloads in just 3 months

Zeebox

Zeebox, the British Second Screen app that crossed the ocean just 3 months ago is doing well in the US. According to Beet.TV, the company just reached their 1 million download milestone. Apart from the US and of course the UK, Zeebox is currently available in Australia.

Zeebox is aiming to grow further in the US and wants to add extra services. Syncing ad’s with the main screen is obvious one of the things they are looking at but also e-commerce is on their list. Think buying products using your phone or tablet that are presented on the main screen in a commercial or a show.