Amazon Prime Video has finally arrived

Amazon Prime Video

Amazon finally launched its long expected Netflix competitor Amazon Prime Video today. The American technology giant claims availability in over 200 countries and territories in the world which means basically everywhere (officially there are 195 countries) and starts with a very competitive pricing. After a trial period of 6 months the monthly fee goes up from 2,99 to 5,99 which is almost half the price of a Netflix subscription.

Content wise, there is a mix of existing films and series and Amazon Originals. Movies like The Godfather trilogy, Pulp Fiction, Grease and Ace Venture) and TV-shows like Justified, The Shield and Seinfeld are well known blockbusters. BBC Top Gear successor The Grand Tour is probably the best known Amazon Original.

There is the Amazon Prime app for watching the movies and series on phones, tables or smart-tv’s (up t0 3 devices) and it is also possible to watch using a browser. Just like Netflix recently launched, Amazon allows  downloads as well in order to watch offline.

A nice feature that Amazon Prime Video provides is the integration with IMDb. Amazon bought the Internet Movie Database back in 1998 and uses the data to enhance video content. Hoovering ones mouse whilst watching an episode or film triggers an overlay displaying the names of the actors and actresses in that particular scene. Also the artist of a particular part of a soundtrack can be pulled up like that. Very nifty.

NimbleTV takes a break


In a letter to their subscribers, NimbleTV explains that they have to “pause the NimbleTV service as it stands today so we can concentrate on developing something even better and more amazing than before”.

With the NimbleTV services it was possible to stream up to 140 tv channels to any other connected device. Subscribers still needed a cable subscription which made it complementary to cable providers. Next to live streaming the channels to other devices, NimbleTV earned money with their cloud DVR services.

Since the company could have chosen to develop a new service or platform next to the current one instead of going dark, it feels like there are others reasons for the break. Maybe the company ran out of funds, maybe there are legal issues, but it seems not very likely to see the company resurface.

Discontinued: Tesco will stop its streaming service Clubcard TV

Clubcard TV

Although it was a bold move to start their own streaming service, the British supermarket chain Tesco is already putting in end to it. In a way the idea behind it makes sense. At least if you know the history of television and know where the word soap opera comes from. But that was a different time with very little choice in lineair programming. These days, in a world of abundance with so much to watch, even traditional linear tv itself finds it increasingly difficult to compete with new companies like Netflix. Let alone a supermarket that was probably only able to get their hands on old reruns.

The above does not mean that video is a bad idea for Tesco. But they should focus on creating their own content around the topics they are good at. Why not start a cooking channel on YouTube, a video channel on how to use their products of even a food travel show to take the customer on a journey to the origin of the Tesco assortment. And this is just what I could come up with in 2 minutes.