Super Bowl: Social TV in numbers

The game was thrilling until the last few seconds, Beyoncé performed a dazzling halftime show (live this time) and there was a black out leaving everyone in the dark. So there was much to talk about. And you did. This year’s edtion of the Super Bowl was again a big success on the various social networks. According to BlueFinLabs, a smashing 30.6M social media comments were made. Most of the came from Twitter (27.7M tweets), (public) Facebook added 2.8M messages and GetGlue counted 108K checkins.

The total growth of 150% against last year was enough to take the first place in the All Time Most Social TV Events, pushing recent Election Night to a second place. For those who like the stats better in a picture, a nice infographic below.

2013 Super Bowl XLVII Infographic



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