Tight integration with Comcast turns Twitter into a TV remote control

Twitter NBC

We have known for sometime that Twitter is taking TV very seriously as users are already using Twitter heavily during linear programs and advertisers and networks are looking for ways too tap in these massive twitter streams. Today Twitter announced a deal with Comcast promising a tight integration that will go beyond chatting.

During shows like The Voice, Twitter users will see a “See it” button in NBCUniversal tweets about this show. Clicking on the button will open a Twitter card and, if you are already a Comcast pay TV subscriber (Xfinity), even give you the opportunity to watch or record the show directly from your set top-box, computer of mobile device making it a almost some sort of social remote control.

Not clear yet is if tweets from ordinary users talking about a show will contain the “See it” button as well. That might create even a bigger impact.

If this is a success, other networks might join and making watching TV a new experience. Especially if not only networks, but also VOD and Streaming Services like Netflix are included. One other thing that would be great is a sharing option that allows a Twitter user to invite another Twitter user to watch the show via a tweet.

Comments

comments

Things you might have missed

Amazon Prime Video has finally arrived

Amazon finally launched its long expected Netflix competitor Amazon Prime Video today. The American technology giant claims availability in over 200 countries and territories in the world which means … Read on >>

No Sony TVii for Europe

It is known worldwide that the European continent is a little more complex than, for instance, the USA in the sense that it actually is a collection of different countries with different languages and … Read on >>

NimbleTV takes a break

In a letter to their subscribers, NimbleTV explains that they have to “pause the NimbleTV service as it stands today so we can concentrate on developing something even better and more amazing than … Read on >>

TVTag (GetGlue) is no more

Earlier this year GetGlue rebranded into tvtag trying to create a fresh start for the social TV checking service after is was sold to i.TV. Too little too late it seems since the service is shutting … Read on >>

The Fire TV stick is Amazons answer to Google Chromecast

Although priced at little higher (USD 39), Amazon did not do any effort to hide what they are after. With their streaming media stick they want a piece of the pie of a market that is dominated by … Read on >>