Twitter acquired Social TV analytics start-up Trendrr

Twitter TV

As it has been mentioned here a few times before, Twitter is a very prominent social platform to discuss TV. Or more specific, live television, meaning traditionally scheduled broadcast. People still like to watch a program at the same time and they do like to talk about it. This conversation happens for a big part on Twitter and Twitter knows this. Since TV is still very important for advertisers, Twitter is very interested in finding ways to capitalise on this. And so is Facebook.

Over the past year or so,  Twitter has been building a TV department by appointing a special tv head of tv (Fred Graver) and taking over several companies (like Blufin Labs). Just the other day, one of the products that came out of this department was the TV Trend box. In the battle with Facebook to become the ultimate TV platform Twitter and Trendrr today announced that Trendrr will be acquired.

Trendrr is an analytics company specialised in tracking and analysing real-time conversations about TV shows. They announced the acquisition themselves on their blog. A purchase price was not disclosed.

Comments

comments

Things you might have missed

Amazon Prime Video has finally arrived

Amazon finally launched its long expected Netflix competitor Amazon Prime Video today. The American technology giant claims availability in over 200 countries and territories in the world which means … Read on >>

No Sony TVii for Europe

It is known worldwide that the European continent is a little more complex than, for instance, the USA in the sense that it actually is a collection of different countries with different languages and … Read on >>

NimbleTV takes a break

In a letter to their subscribers, NimbleTV explains that they have to “pause the NimbleTV service as it stands today so we can concentrate on developing something even better and more amazing than … Read on >>

TVTag (GetGlue) is no more

Earlier this year GetGlue rebranded into tvtag trying to create a fresh start for the social TV checking service after is was sold to i.TV. Too little too late it seems since the service is shutting … Read on >>

The Fire TV stick is Amazons answer to Google Chromecast

Although priced at little higher (USD 39), Amazon did not do any effort to hide what they are after. With their streaming media stick they want a piece of the pie of a market that is dominated by … Read on >>