The dawn of second screen commerce

Second Screen Commerce

According to Business Insider, green shoots of second screen commerce emerge. With second screen commerce, they mean the purchase of products shown on TV with a mobile device. And it does make sense. A lot of people are using a mobile device whilst watching television. And quite a few synchronising technologies that link content on the second screen with what is shown on the main screen have been introduced. One other benefit that makes it very easy to shop from a mobile device is the availability of payment options. Think iTunes or PayPal.

Business Insider mentions also some examples of current second screen commerce. The “Watch With eBay” offers the possibility to shop for merchandise and memorabilia tied to shows or sports teams and viewers of the extremely successful AMC series Breaking BAd can buy t-shirts with the logo of Pollos Hermanos, the fast food restaurant that operates as a cover for a huge drugs operation in the show.

Obviously, the first step is to establish second screen behaviour. To see where we stand with that, the research branch of Business Insider, Business Insider Intelligence, has created the chart below.

Business Insider Intelligence Mobile Device Activity While Watching TV



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