Viggle Q4 results: growth in revenue, registered users and check-ins

Viggle

Since Viggle and GetGlue decided to try to win the battle for Social TV on their own instead of together, both companies show a great effort to broadcast success. Because of their listing on the stock market, Viggle has to release quarterly results and when they did today, it offered some insights on how they are doing.

Financially Viggle is still a small company. And a start-up, so revenues are relatively small (USD 3.875 million, up 88%) and no profits although adjusted EBITDA was less than the previous quarter (minus USD 6.45 from minus USD 8.4 million).

More important are off course the number of registered users and active users. Viggle definition of a registered active user is “Registered active users are computed by determining those users that are both registered on the Viggle app and have earned points within the preceding 90 days.” and “Monthly active users are computed by determining those users that are both registered on the Viggle app and that have earned or redeemed points, other than points received for registering for the Viggle app, in the particular month.”
The registered active user base grew to 1.62 million people and about 349k were monthly active on average during the last three months of 2012. Another interesting metric is that monthly active users were using the service 9 days per month on average.

So what does that mean for television stats? Well, Viggle users checked-in on 133,341,953 TV programs and spent an average of 75 minutes of active time within the Viggle app per session.

According to TechCrunch, advertisers are pretty happy with Viggle as is only charging them based on performance. Currently, Viggle is working with advertisers like Capitol One, Wendy’s, Burger King, Mercedes, ABC, PBS and PG & E.

 

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