The Fire TV stick is Amazons answer to Google Chromecast

Amazon Fire TV Stick

Although priced at little higher (USD 39), Amazon did not do any effort to hide what they are after. With their streaming media stick they want a piece of the pie of a market that is dominated by Chromecast. Yes, there are also sticks from Roku, Microsoft en Matchstick, but so far the dominant player is Google.

But there are differences. Chromecast can play anything from a chrome tab on your television and mobile apps can also have the option to view the content on the big screen by pushing a button. The Amazon comes with a W-Fi Direct remote control but who wants another remote in the living room? Luckily there is also an app for your mobile device and Amazon is supporting Miracast, allowing one to mirror their mobile device with the tv which is different from the approach Google has chosen for Chromecast. One can also fling content to the television set making it a very easy to operate.

As for the interface, it is using the same as the Amazon Fire TV interface.

Apart from its own video on demand service Prime Instant Video, Amazon offers apps for Netflix, Hulu, Hulu, WatchESPN, NBA Game Time, Twitch, SHOWTIME ANYTIME, Prime Music, Spotify, Pandora, Vevo, Plex, A&E, PBS, PBS KIDS, WATCH Disney Channel, YouTube.com and more. See for all details the page at Amazon.

Nevertheless, the stick will probably work fine and is even cheaper for current Amazon Prime subscribers (USD 19) for the next two days so one might give it a try.

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