“Apple’s TV will be called iTV, will be an Ultra HD and will be launched end 2013 / early 2014”

Apple iTV

At least, that is what Julian Ho and Alex Wolfgram of DigiTimes think. According to them, Apple will launch this television somewhere at the end of this year or the beginning of 2014. Next to the Ultra HD (3840 by 2160) screen, the television will have internet access and will be controlled by both motion and voice.

Personally, I doubt this to be true. The last decade, Apple brought us products that we did not expect. With features we had not thought about in a design we had not seen before and with an unprecedented user experience. They did not bring evolution, but revolution by creating completely new segments. And they did it in such a way that it took the competition a long time to come up with an answer allowing Apple to earn enormous amounts of money in the meantime.

So why would a company like that enter the market with a TV mentioned by DigiTimes. All television brands are introducing Ultra HD televisions. So where is the revolution if Apple would do the same. Voice and motion controls are already on the market and might not provide the best user experience for a television in the living room (picture yourself with the rest of family waiving and shouting at the television), so why would Apple use this? And last but not least, most television brands have a hard time making money selling TV sets. So if Apple does not bring a revolutionary new device, they are probably not going to make much money.

Does this mean that Apple will stay away from the television business. Probably not. But they will approach it in their own way. With something new that we could not think of.


image credit: Guilherme Martins Schasiepen



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