New iPhone app GetGlue brings new features, partners with the GRAMMY Awards

GetGlue version 4 for iPhone

The new version of the iPhone app brings certain features we have seen on the iPad before to your pocket. Version 4, available effective today, will have a new main feed that combines updates form friends and shows and integrates video clips, pictures ands recaps.
The Guide has been updated too. It’s personalised and contains live scores and stats from sports games. It also shows information about films in theaters and major events next to updates on television shows and other tv content and it has been made easier to interact with friends, even if they are not on GetGlue. A Facebook integration allows you to chat with Facebook friends without leaving the app.

The new app also brings the new Promoted Entries feature that was first introduced during the Super Bowl. Just like promoted stories or tweets, GetGlue is trying to attract advertising money by offering any kind of content to appear on top of feeds within the app. Since users can share this content, GetGlue hopes to generate a viral effect from this.

GetGlue is partnering with the GRAMMY awards. All fans who check­in to the GRAMMYs via a GetGlue widget will unlock exclusive branded stickers. In addition, five lucky fans who check­in will win special prize packs, and finally, one very lucky fan will win the grand prize: two seats to next year’s GRAMMY awards.

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