Twitter buys Social TV Analytics company Bluefin Labs, strengthening position in Social TV

Twitter TV

Twitter is making a big move again into Social TV today with the acquisition of Social TV Analytics company Bluefin Labs. Although not official yet (Business Insider broke the news and AllthingsD confirmed), the indication is that with a around USD 50 to 100 or more million this is going to be the most expensive take-over for Twitter so far. Clearly this shows that Twitter is serious about fulfilling a dominant role in Social TV. It is already very dominant in the conversation around tv shows. See for example last Super Bowl were it beatet Facebook with 27.7 million tweets against 2.8 million public Facebook messages. And they also started the Nielsen Twitter TV Rating in together with Nielsen after appointing Fred Graver as a dedicated Head of TV. One could even say that Twitter is all about Televison now. Let’s see where they are going with this.

 

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