Netflix introduces individual user profiles for more personalization


With the introduction of user profiles, Netflix customers do no longer suffer odd recommendations based on the shows watched by their kids or spouses. Every subscriber can create up to five profiles and whilst registering the user is asked to add one or more categories. After completing the process, users will – hopefully – get better recommendations on what to watch so that they actually will watch more. Because that is obviously the intention of Netflix.

Netflix has already started to roll-out the new functionality slowly as of today and is expecting all customers having access to it in the next few weeks.



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