Endemol is investing EUR 30 million in premium internet video channels

Endemol Beyond

Famous television production company Endemol is expanding its business into online video with a serieus investment of EUR 30 million. With this investment, it will create a series of premium channels within main video portals like YouTube,Yahoo, AOL, MSN and Dailymotion.

The new venture is called Endemol Beyond and aims to accelerate current online video productions in countries like the US, the UK, Germany, France, Italy and Spain but Endemol Beyond will also invest in original productions and work together with brands to create new channels.

Currently, Endomol has already launched over 100 YouTube partnering with global brands like YouTube, Yahoo, McDonalds, Sony Music and Mazda.