Twitter acquired Social TV analytics start-up Trendrr

Twitter TV

As it has been mentioned here a few times before, Twitter is a very prominent social platform to discuss TV. Or more specific, live television, meaning traditionally scheduled broadcast. People still like to watch a program at the same time and they do like to talk about it. This conversation happens for a big part on Twitter and Twitter knows this. Since TV is still very important for advertisers, Twitter is very interested in finding ways to capitalise on this. And so is Facebook.

Over the past year or so,  Twitter has been building a TV department by appointing a special tv head of tv (Fred Graver) and taking over several companies (like Blufin Labs). Just the other day, one of the products that came out of this department was the TV Trend box. In the battle with Facebook to become the ultimate TV platform Twitter and Trendrr today announced that Trendrr will be acquired.

Trendrr is an analytics company specialised in tracking and analysing real-time conversations about TV shows. They announced the acquisition themselves on their blog. A purchase price was not disclosed.