Sony to sign a deal with Viacom for its cloud-based TV service

Sony strikes deal with Viacom

Sony announced the service early this year at the CES promising a combination of live television, on demand and DVR. But no cloud without good content and good content is rather difficult to obtain. So where others have failed (Intel, Google) or are still working on it (no news about the Apple TV yesterday), Sony seems to have found a way to do business by striking a deal with Viacom. Sony will be allowed to distribute 22 of the Viacom channels over the internet, including popular channels like Comedy Central, MTV, Nickelodeon.

Although it looks like a breakthrough, the only new thing here is the ability to access traditional lineair channels over IP and therefore on other devices than the TV set and the (technical) possibility to sell contracts anywhere in the world. However, it still will be (mostly) linear TV and Sony might encounter problems in countries where these Viacom channels are already being distributed by traditional cable companies.

Furthermore, one of the biggest reasons Netflix is so extremely popular has to do with the fact that they provide on demand content only. Somehow people seem to like this, so it has to be seen if the new Sony service is something that will attract the coach potatoes attention.