Peel gets a USD 50 million investment from Alibaba

Peel Smart Remote

Peel released the news that Alibaba invested a serious amount of money this spring in the global smart remote companay. With the USD 50 million from the e-commerce giant, the total investment in Peel totals to USD 95 million.

Alibaba was already one of the investors in Peel. But because of the IPO, the investment was kept quite until after the listing.

According to Peel, Alibaba is acting like a traditional investor but it does make sense that both companies are going to work together as well, for instance on certain e-commerce solutions for TV using Peel for recommendations and ordering.

One other area Peel might move into is connected home / smart home. With the Peel remote it would be possible to control all connected devices in houses.

Is Apple using your TV to enter your house?

Apple TV with HomeKit

With the acquisition of the NEST, Google found a way to enter your home. The NEST could become a platform and a future hub for a connected or smart house. Apple did not have such an entry point yet, but might have found one. The latest beta-release of the Apple TV software includes support for HomeKit.

The Apple TV will use CloudKit to store and access the necessary information of the devices and iCloud Keychain to store paired keys making it possible to remotely access your Philips Hue lights from the office or any other device that supports HomeKit and is connected to the Apple TV.

This could boost the development of a whole new range of connected devices for the smart home. The question now is whether Apple is going to develop these new products as well.