Strategic partnership between Dijit and WatchWith brings Sync-to-Broadcast features to NextGuide

WatchWith

Dijit has momentum. Is hardly had the time to digest the Miso take-over last month and the integration of NextGuide with their remote control Dijit Remote a few months earlier or they strike again by partnering up with Watchwith.

Watchwith offers a cloud base real-time synchronisation solution. Or as they say “We believe time-based metadata is the future of film, television, and advertising”.

Thanks to this synchronisation, additional information about the content on the big screen can be displayed on the second screen. This has been indicated the holy grail for brands since now they can target an audience very specifically, not only with an ad but also with specific and tailor-made offers. The whole real-time syndication could mean real-time e-commerce offers that can be purchased without delay instead of a traditional banner or ad trying to convince you to buy that product.

But it is not all that. Synchronisation can also mean adding new features like polls or extra information to a program to make it more sticky and worthwhile to watch.