Nielsen TV Twitter Rating is going live today

Nielsen Twitter Rating

The rise of global hit series and the need watchers feel to chat with friends during linear programmed television has brought us start-ups like GetGlue but also a lot of buzz on Twitter and Facebook. With Twitter going public, the need for growing revenue streams is increasing and one of the area’s it finds promising is TV. For that reason, they bought analytics companies and created a joint venture with the traditional TV tracking company Nielsen. Together they will measure both the number of tweets mentioning a specific show and the number of Twitter accounts that reach this tweets. This data is important to both TV networks and advertisers as they are looking for new ways to measure reach and in the end will effect the price of commercials. The service is called Nielsen TV Twitter Rating and will go live today.
But this is only the beginning. Don’t be surprised to see promoted tweets showing up from the same advertisers as on TV. Maybe even with extras or attempts to have the audience engage. Stars or community managers might join the conversation making the show even more appealing to the audience.
But also more targeted promoted tweets will arrive to your timeline during a show as Twitter knows obviously a lot more about you than only what you are watching.

Twitter acquired Social TV analytics start-up Trendrr

Twitter TV

As it has been mentioned here a few times before, Twitter is a very prominent social platform to discuss TV. Or more specific, live television, meaning traditionally scheduled broadcast. People still like to watch a program at the same time and they do like to talk about it. This conversation happens for a big part on Twitter and Twitter knows this. Since TV is still very important for advertisers, Twitter is very interested in finding ways to capitalise on this. And so is Facebook.

Over the past year or so,  Twitter has been building a TV department by appointing a special tv head of tv (Fred Graver) and taking over several companies (like Blufin Labs). Just the other day, one of the products that came out of this department was the TV Trend box. In the battle with Facebook to become the ultimate TV platform Twitter and Trendrr today announced that Trendrr will be acquired.

Trendrr is an analytics company specialised in tracking and analysing real-time conversations about TV shows. They announced the acquisition themselves on their blog. A purchase price was not disclosed.

Netflix adds Social Rows, showing what your Facebook friends liked and watched

Netflix Social Rows Facebook Integration

Netflix is finally adding social features to the viewing experience by allowing you to share what you have watched and your comments on Facebook. After checking the opt-in and linking your Netflix account to Facebook, you will find two new “Social Rows” on your Netflix homepage: “Friends’ Favorites” and “Watched by Your Friends.” “Friends’ Favorites” shows the content that your friends have rated with four or five stars, on the “Watched by Your Friends” row you will find the shows that recently have been watched by your friends. Pretty straight forward.

As said, the integration is finally here. The delay was (partly) caused by the Video Privacy Protection Act that had to be implemented in the correct way to allow Netflix and Facebook to share these insights.

See below for an introduction video

Academy Awards infographic

All major events generate a lot of social platform activity these days. And with all that data, one creates infographics. So did Trendrr.TV. Based on activity on Twitter, Viggle, Facebook and GetGlue, they visualised the conversation during the Oscar event last night.

Infoggraphic Oscars

Super Bowl: Social TV in numbers

The game was thrilling until the last few seconds, Beyoncé performed a dazzling halftime show (live this time) and there was a black out leaving everyone in the dark. So there was much to talk about. And you did. This year’s edtion of the Super Bowl was again a big success on the various social networks. According to BlueFinLabs, a smashing 30.6M social media comments were made. Most of the came from Twitter (27.7M tweets), (public) Facebook added 2.8M messages and GetGlue counted 108K checkins.

The total growth of 150% against last year was enough to take the first place in the All Time Most Social TV Events, pushing recent Election Night to a second place. For those who like the stats better in a picture, a nice infographic below.

2013 Super Bowl XLVII Infographic