Amazon will try-out five new shows, focussing on kids this time

Amazon Instant Video

The last few years made it clear that content is also king for video. All the major players in the streaming / rental OTT space are working on either developing their own content and / or trying to get exclusives like Netflix did with Arrested Development.

However, series have grown much more expensive to produce. Amazon thinks to have found a method in reducing the risk of failure by testing new series. They produce a pilot of several different concepts and let the viewers decide what series will get a full season.

Amazon also understands the power of kids. So they developed five pilots focussed on youngsters: Gortimer Gibbon’s Life on Normal Street, Grid Smasher, Hard-Boiled Eggheads, The Jo B. & G. Raff Show and Wishenpoof!

All pilots will be available for the young critics on both Amazon Instant Video and the UK brand of Amazon LOVEfilm