Finally you can watch LOVEfilm on your iPhone now

LOVEfilm

Whereas most services are available on the iPhone first, Amazon’s LOVEfilm took its time producing an app for the popular smartphone. Until now. Next to the obvious Kindle platform (also Amazon) and the iPad there is a LOVEfilm Instant app for iPhone and iPod allowing streaming video and TV on demand.
The app also brings AirPlay and IMDB integration.