Sony to sign a deal with Viacom for its cloud-based TV service

Sony strikes deal with Viacom

Sony announced the service early this year at the CES promising a combination of live television, on demand and DVR. But no cloud without good content and good content is rather difficult to obtain. So where others have failed (Intel, Google) or are still working on it (no news about the Apple TV yesterday), Sony seems to have found a way to do business by striking a deal with Viacom. Sony will be allowed to distribute 22 of the Viacom channels over the internet, including popular channels like Comedy Central, MTV, Nickelodeon.

Although it looks like a breakthrough, the only new thing here is the ability to access traditional lineair channels over IP and therefore on other devices than the TV set and the (technical) possibility to sell contracts anywhere in the world. However, it still will be (mostly) linear TV and Sony might encounter problems in countries where these Viacom channels are already being distributed by traditional cable companies.

Furthermore, one of the biggest reasons Netflix is so extremely popular has to do with the fact that they provide on demand content only. Somehow people seem to like this, so it has to be seen if the new Sony service is something that will attract the coach potatoes attention.

Intel is building a TV service and a set-top box

Intel Media TV Set-top box

Erik Huggers, corporate vice president at Intel Media, confirmed at the D: Dive Into Media event that Intel is indeed building both a TV service and a set-top box, writes AllthingsD. A year ago, a new division with new people was set-up specifically to develop an internet television platform.

It does make sense that Intel is trying to secure a position in this new market as they completely missed the mobile handset market and the tablet market. Since TV is probably going to be the next big thing, they need to have a position. Especially since their cornerstone, the Windows PC (remember de the days everybody was talking about Wintel), is losing it’s dominance.

According to the article at AllthingsD, Intel will introduce the set-top box as a new consumer product brand with it’s own name and customers will be buying it directly from Intel.