Miso is shutting down

Miso

One of the pioneers of the social tv segment is shutting down its services. Miso was acquired in February 2013 bij NextGuide.TV maker Dijit. At the time a lot was happening in the space of social tv with GetGlue, now tvtag, almost getting bought by Viggle, the hype around second screen and rumours of Twitter moving into the tv space in some way.

With the closing of Miso, tvtag (owned by i.TV) seems to be the only serious alternative for people who really want to check-in what they are watching and share this with friends. The latter feature is still used but these days but tvtag sees itself now as an aggregator of user content around tv shows and a curator of tv content.

Miso users can transfer their points to Viggle, the current owner of Dijit,although this will only work for US users as Viggle is not available in other countries.

Strategic partnership between Dijit and WatchWith brings Sync-to-Broadcast features to NextGuide

WatchWith

Dijit has momentum. Is hardly had the time to digest the Miso take-over last month and the integration of NextGuide with their remote control Dijit Remote a few months earlier or they strike again by partnering up with Watchwith.

Watchwith offers a cloud base real-time synchronisation solution. Or as they say “We believe time-based metadata is the future of film, television, and advertising”.

Thanks to this synchronisation, additional information about the content on the big screen can be displayed on the second screen. This has been indicated the holy grail for brands since now they can target an audience very specifically, not only with an ad but also with specific and tailor-made offers. The whole real-time syndication could mean real-time e-commerce offers that can be purchased without delay instead of a traditional banner or ad trying to convince you to buy that product.

But it is not all that. Synchronisation can also mean adding new features like polls or extra information to a program to make it more sticky and worthwhile to watch.

Second Screen company TunedIn acquired by traditional publisher Axel Springer

TunedIn

Berlin based TunedIn, a Social TV app that facilitates social discovery as a basis for selecting streaming video  has been acquired by the traditional publishing company Axel Springer. The German publishing mogul was already working with TunedIn before the acquisition, so the take-over was not a complete surprise.

TunedIn will probably combined with another acquisition Axel Springer  did a year ago when they took over recommendation technology APRICO from Philips to strenghten their Axel Springer Digital TV Guide that already includes Watchmi – Personal TV from TV DIGITAL.

It is to be expected to see more of these kind of acquisitions in the near future. It seems there is a run for TV check-in services / Social TV discovery apps. GetGlue, Dijit, Viggle Miso, but also a platform like Vinson that was (re)launched yesterday in Barcelona are gaining momentum. Especially now Samsung is not only expanding in hardware with their HomeSync but also in apps with TV Discovery, a new Xbox that is almost there and of course Apple’s TV hobby Apple TV or iTV will show tight integration of mobile devices, apps and a big screen. More and more, the intelligence seems to be in the mobile device leaving the “Smart TV” as a pretty “dumb” but excellent display.

 

Never a dull moment, Dijit buys Miso

Dijit

Just after the GetGlueViggle merger failed, there is some new exiting news. Dijit is buying Miso. Miso is one the oldest Social TV services that allows you to check-in on series and films. More or less like GetGlue.

Dijit started of as a remote control alternative allowing you to control your television with your smartphone or tablet but moved into the Social TV Guide business with the acquisition of NextGuide. Together this created a strong base for a discovery app that also allows you to control the main screen.

A lot of details still have to be worked out or been released, but accoring to Techcrunch Miso’s check-in service and Sideshow companion app will remain but the recently released app Quips that allows you to capture and share specific fragments of television series is supposed to be discontinued.

Clearly, the market for Social TV is heating up. Let’s see who will be next.