Showing content from NBC and Viacom, a new move into the world of TV for Twitter?

Twitter NBC

This morning, Bloomberg reported that Twitter is close to a partnership with both Viacom and NBC. The idea would be to include high quality video from these broadcasters into the twitter stream. To some people this might make sense. Twitter is experimenting with video through its service Vine, they appointed Fred Graver Head of TV and took over Bluefin. However, a deal with NBC, Viacom or any other production or broadcast company would not work in that way I think. Current formats are not fit for inclusion. It is for a reason that Vine offers 6 second clips. No-one is going to watch a full episode of a series using Twitter. Sure, they can create 6 second trailers and promos, but there is no need for a partnership to do so and I don’t think it makes sense to add promoted content around  such a video. That is like an around an ad.

If there is going to be deal between these company, I would suggest it would work the other way. Twitter is the main channel for conversation about TV shows. If Viacom and NBC want to profit from that, they need to find a way to make it very easy to do so around their content. Because that is what people want and that is what people do already. Trying to move people to Twitter and watch a show there would not make any sense. Or Twitter is developing a separate platform. Now that would be really interesting news.

 

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