Tight integration with Comcast turns Twitter into a TV remote control

Twitter NBC

We have known for sometime that Twitter is taking TV very seriously as users are already using Twitter heavily during linear programs and advertisers and networks are looking for ways too tap in these massive twitter streams. Today Twitter announced a deal with Comcast promising a tight integration that will go beyond chatting.

During shows like The Voice, Twitter users will see a “See it” button in NBCUniversal tweets about this show. Clicking on the button will open a Twitter card and, if you are already a Comcast pay TV subscriber (Xfinity), even give you the opportunity to watch or record the show directly from your set top-box, computer of mobile device making it a almost some sort of social remote control.

Not clear yet is if tweets from ordinary users talking about a show will contain the “See it” button as well. That might create even a bigger impact.

If this is a success, other networks might join and making watching TV a new experience. Especially if not only networks, but also VOD and Streaming Services like Netflix are included. One other thing that would be great is a sharing option that allows a Twitter user to invite another Twitter user to watch the show via a tweet.