Nielsen TV Twitter Rating is going live today

Nielsen Twitter Rating

The rise of global hit series and the need watchers feel to chat with friends during linear programmed television has brought us start-ups like GetGlue but also a lot of buzz on Twitter and Facebook. With Twitter going public, the need for growing revenue streams is increasing and one of the area’s it finds promising is TV. For that reason, they bought analytics companies and created a joint venture with the traditional TV tracking company Nielsen. Together they will measure both the number of tweets mentioning a specific show and the number of Twitter accounts that reach this tweets. This data is important to both TV networks and advertisers as they are looking for new ways to measure reach and in the end will effect the price of commercials. The service is called Nielsen TV Twitter Rating and will go live today.
But this is only the beginning. Don’t be surprised to see promoted tweets showing up from the same advertisers as on TV. Maybe even with extras or attempts to have the audience engage. Stars or community managers might join the conversation making the show even more appealing to the audience.
But also more targeted promoted tweets will arrive to your timeline during a show as Twitter knows obviously a lot more about you than only what you are watching.