Peel gets a USD 50 million investment from Alibaba

Peel Smart Remote

Peel released the news that Alibaba invested a serious amount of money this spring in the global smart remote companay. With the USD 50 million from the e-commerce giant, the total investment in Peel totals to USD 95 million.

Alibaba was already one of the investors in Peel. But because of the IPO, the investment was kept quite until after the listing.

According to Peel, Alibaba is acting like a traditional investor but it does make sense that both companies are going to work together as well, for instance on certain e-commerce solutions for TV using Peel for recommendations and ordering.

One other area Peel might move into is connected home / smart home. With the Peel remote it would be possible to control all connected devices in houses.