Social TV Awards 2012: The winners

Skatta Social TV Awards 2012

The  Social TV Award show was held the 27th in London. The company behind the event, Skatta, a London based supplier of Multi-Platform Television & Content Distribution, claims it to be the first Social TV Awards, but that is certainly not true as I have seen other Social TV Awards before, for instance the one from Social TV Summit. So I guess they mean it is the first British Social TV Award as both Skatta and the winners are based in the UK as far as I can tell.

Skatta has come up with 12 categories to describe the most important area’s of Social TV. Although one can disagree with the categories and the winners, it is good to have an overview. So here it goes:

  • Technology with Branded Content Award: New Look – ‘Padequin’, ‘Blippar App’ & ‘Body mapping technology’
  • Live Streaming Award: Heat Magazine NTA Red Carpet, BAFTA Awards
  • Broadcast Journalism Award: The One Show
  • Media Crossover Award: Bauer Media
  • Entertainment TV Show Award: Strictly Come Dancing – (BBC1)
  • Best TV App Award: BBC iPlayer
  • Use of 2nd Screen Social Media: The Xtra Factor (ITV2)
  • Drama and Soap Award: My Mad Fat Diary – Sharon Rooney
  • Viewing Device Award: Samsung
  • Music Award: Nicole Scherzinger – ‘Boomerang’
  • Social TV Entertainer of the Year: Simon Cowell X Factor USA (ITV2)
  • Online Video Award: Adele ‘Skyfall’