Second Screen company TunedIn acquired by traditional publisher Axel Springer


Berlin based TunedIn, a Social TV app that facilitates social discovery as a basis for selecting streaming video  has been acquired by the traditional publishing company Axel Springer. The German publishing mogul was already working with TunedIn before the acquisition, so the take-over was not a complete surprise.

TunedIn will probably combined with another acquisition Axel Springer  did a year ago when they took over recommendation technology APRICO from Philips to strenghten their Axel Springer Digital TV Guide that already includes Watchmi – Personal TV from TV DIGITAL.

It is to be expected to see more of these kind of acquisitions in the near future. It seems there is a run for TV check-in services / Social TV discovery apps. GetGlue, Dijit, Viggle Miso, but also a platform like Vinson that was (re)launched yesterday in Barcelona are gaining momentum. Especially now Samsung is not only expanding in hardware with their HomeSync but also in apps with TV Discovery, a new Xbox that is almost there and of course Apple’s TV hobby Apple TV or iTV will show tight integration of mobile devices, apps and a big screen. More and more, the intelligence seems to be in the mobile device leaving the “Smart TV” as a pretty “dumb” but excellent display.


TV Discovery, Samsung’s first steps towards Social TV?

Samsung TV Discovery

Samsung has a great advantage over a few of its competitors. It is not only big in smartphones (Galaxy SIII and the soon to be launched Galaxy SIV) but the consumer electronics company also sells a lot televisions. And televisions are Smart TV’s these days.

The combination of tv and smartphone or tablet is rather obvious. Already, ton’s of people are using their devices to comment or check-in on shows and films whilst watching. And there are already many apps on the market that help you discover new content and even stream this content to the tv.

At the Mobile World Congress (MWC), Samsung announced their answer to this integration between smartphone en television: TV Discovery.

TV Discovery will be available on Smart TV’s and mobile devices from Samsung and will help viewers to search for streaming content ranging from traditional live television to video-on-demand or streaming services from the web like YouTube. And it will be possible to stream from one device to the other.

To make the discovery easier, TV Discovery will try to learn from your behaviour and based on that, suggest content to be watched.

TV Discovery will launch on Smart TV’s in the US, Korea and 14 European countries during this quarter and on mobile devices in the second quarter of 2013