Infographic about the impact of Twitter on how we watch television

Hashtag

Twitter and TV are becoming more intimately connected every day it seems. Research by Brandwatch reveal some interesting insights. For example, apparently people who use Twitter whilst watching the television are more likely to be in bed then sitting on a sofa?
And although less than half of TV shows include an official hashtag in the broadcast, 83% include the official hashtag in their tweets. These tweets are mostly sending messages since almost half of the official tweets does not engage by responding to tweets of others.

The rest of the insights can be found at the beautiful infographic from My Clever Agency

Infographic usage twitter during watching television

Header image by http://emberseminars.com/