Tight integration with Comcast turns Twitter into a TV remote control

Twitter NBC

We have known for sometime that Twitter is taking TV very seriously as users are already using Twitter heavily during linear programs and advertisers and networks are looking for ways too tap in these massive twitter streams. Today Twitter announced a deal with Comcast promising a tight integration that will go beyond chatting.

During shows like The Voice, Twitter users will see a “See it” button in NBCUniversal tweets about this show. Clicking on the button will open a Twitter card and, if you are already a Comcast pay TV subscriber (Xfinity), even give you the opportunity to watch or record the show directly from your set top-box, computer of mobile device making it a almost some sort of social remote control.

Not clear yet is if tweets from ordinary users talking about a show will contain the “See it” button as well. That might create even a bigger impact.

If this is a success, other networks might join and making watching TV a new experience. Especially if not only networks, but also VOD and Streaming Services like Netflix are included. One other thing that would be great is a sharing option that allows a Twitter user to invite another Twitter user to watch the show via a tweet.

Nielsen TV Twitter Rating is going live today

Nielsen Twitter Rating

The rise of global hit series and the need watchers feel to chat with friends during linear programmed television has brought us start-ups like GetGlue but also a lot of buzz on Twitter and Facebook. With Twitter going public, the need for growing revenue streams is increasing and one of the area’s it finds promising is TV. For that reason, they bought analytics companies and created a joint venture with the traditional TV tracking company Nielsen. Together they will measure both the number of tweets mentioning a specific show and the number of Twitter accounts that reach this tweets. This data is important to both TV networks and advertisers as they are looking for new ways to measure reach and in the end will effect the price of commercials. The service is called Nielsen TV Twitter Rating and will go live today.
But this is only the beginning. Don’t be surprised to see promoted tweets showing up from the same advertisers as on TV. Maybe even with extras or attempts to have the audience engage. Stars or community managers might join the conversation making the show even more appealing to the audience.
But also more targeted promoted tweets will arrive to your timeline during a show as Twitter knows obviously a lot more about you than only what you are watching.

Twitter acquired Social TV analytics start-up Trendrr

Twitter TV

As it has been mentioned here a few times before, Twitter is a very prominent social platform to discuss TV. Or more specific, live television, meaning traditionally scheduled broadcast. People still like to watch a program at the same time and they do like to talk about it. This conversation happens for a big part on Twitter and Twitter knows this. Since TV is still very important for advertisers, Twitter is very interested in finding ways to capitalise on this. And so is Facebook.

Over the past year or so,  Twitter has been building a TV department by appointing a special tv head of tv (Fred Graver) and taking over several companies (like Blufin Labs). Just the other day, one of the products that came out of this department was the TV Trend box. In the battle with Facebook to become the ultimate TV platform Twitter and Trendrr today announced that Trendrr will be acquired.

Trendrr is an analytics company specialised in tracking and analysing real-time conversations about TV shows. They announced the acquisition themselves on their blog. A purchase price was not disclosed.

Twitter is showing Trending TV shows at the top of your timeline

Twitter TV

According to Techcrunch, Twitter is testing a new TV-functionality. A link to a popular TV show will appear on top of your timeline as a Twitter Card. The card will show the name of the show and related information about the show and related tweets.

Twitter has become the most prominent place for discussing TV shows and has been working on new features to benefit from this success for a while now.

The discovery of this new functionality was made by an intern at NBC called Anthony Geranio (ASG). I guess he  must be thrilled about the story being picked up Techcrunch.

Showing content from NBC and Viacom, a new move into the world of TV for Twitter?

Twitter NBC

This morning, Bloomberg reported that Twitter is close to a partnership with both Viacom and NBC. The idea would be to include high quality video from these broadcasters into the twitter stream. To some people this might make sense. Twitter is experimenting with video through its service Vine, they appointed Fred Graver Head of TV and took over Bluefin. However, a deal with NBC, Viacom or any other production or broadcast company would not work in that way I think. Current formats are not fit for inclusion. It is for a reason that Vine offers 6 second clips. No-one is going to watch a full episode of a series using Twitter. Sure, they can create 6 second trailers and promos, but there is no need for a partnership to do so and I don’t think it makes sense to add promoted content around  such a video. That is like an around an ad.

If there is going to be deal between these company, I would suggest it would work the other way. Twitter is the main channel for conversation about TV shows. If Viacom and NBC want to profit from that, they need to find a way to make it very easy to do so around their content. Because that is what people want and that is what people do already. Trying to move people to Twitter and watch a show there would not make any sense. Or Twitter is developing a separate platform. Now that would be really interesting news.

 

image credit: http://www.theworldsbestever.com/

 

 

Academy Awards infographic

All major events generate a lot of social platform activity these days. And with all that data, one creates infographics. So did Trendrr.TV. Based on activity on Twitter, Viggle, Facebook and GetGlue, they visualised the conversation during the Oscar event last night.

Infoggraphic Oscars

Twitter buys Social TV Analytics company Bluefin Labs, strengthening position in Social TV

Twitter TV

Twitter is making a big move again into Social TV today with the acquisition of Social TV Analytics company Bluefin Labs. Although not official yet (Business Insider broke the news and AllthingsD confirmed), the indication is that with a around USD 50 to 100 or more million this is going to be the most expensive take-over for Twitter so far. Clearly this shows that Twitter is serious about fulfilling a dominant role in Social TV. It is already very dominant in the conversation around tv shows. See for example last Super Bowl were it beatet Facebook with 27.7 million tweets against 2.8 million public Facebook messages. And they also started the Nielsen Twitter TV Rating in together with Nielsen after appointing Fred Graver as a dedicated Head of TV. One could even say that Twitter is all about Televison now. Let’s see where they are going with this.

 

Super Bowl: Social TV in numbers

The game was thrilling until the last few seconds, Beyoncé performed a dazzling halftime show (live this time) and there was a black out leaving everyone in the dark. So there was much to talk about. And you did. This year’s edtion of the Super Bowl was again a big success on the various social networks. According to BlueFinLabs, a smashing 30.6M social media comments were made. Most of the came from Twitter (27.7M tweets), (public) Facebook added 2.8M messages and GetGlue counted 108K checkins.

The total growth of 150% against last year was enough to take the first place in the All Time Most Social TV Events, pushing recent Election Night to a second place. For those who like the stats better in a picture, a nice infographic below.

2013 Super Bowl XLVII Infographic