TVTag (GetGlue) is no more

tvtag

Earlier this year GetGlue rebranded into tvtag trying to create a fresh start for the social TV checking service after is was sold to i.TV. Too little too late it seems since the service is shutting down. Users can request a copy of their data by sending an email to [email protected].

It is unclear if and how this will effect i.TV as a company and if certain features from tvtag are being included in their TV Guide app. The Android app has not been updated since April 2013 and the website of the company does not appear to have been updated recently. Time will tell.

Miso is shutting down

Miso

One of the pioneers of the social tv segment is shutting down its services. Miso was acquired in February 2013 bij NextGuide.TV maker Dijit. At the time a lot was happening in the space of social tv with GetGlue, now tvtag, almost getting bought by Viggle, the hype around second screen and rumours of Twitter moving into the tv space in some way.

With the closing of Miso, tvtag (owned by i.TV) seems to be the only serious alternative for people who really want to check-in what they are watching and share this with friends. The latter feature is still used but these days but tvtag sees itself now as an aggregator of user content around tv shows and a curator of tv content.

Miso users can transfer their points to Viggle, the current owner of Dijit,although this will only work for US users as Viggle is not available in other countries.

Academy Awards infographic

All major events generate a lot of social platform activity these days. And with all that data, one creates infographics. So did Trendrr.TV. Based on activity on Twitter, Viggle, Facebook and GetGlue, they visualised the conversation during the Oscar event last night.

Infoggraphic Oscars

Viggle Q4 results: growth in revenue, registered users and check-ins

Viggle

Since Viggle and GetGlue decided to try to win the battle for Social TV on their own instead of together, both companies show a great effort to broadcast success. Because of their listing on the stock market, Viggle has to release quarterly results and when they did today, it offered some insights on how they are doing.

Financially Viggle is still a small company. And a start-up, so revenues are relatively small (USD 3.875 million, up 88%) and no profits although adjusted EBITDA was less than the previous quarter (minus USD 6.45 from minus USD 8.4 million).

More important are off course the number of registered users and active users. Viggle definition of a registered active user is “Registered active users are computed by determining those users that are both registered on the Viggle app and have earned points within the preceding 90 days.” and “Monthly active users are computed by determining those users that are both registered on the Viggle app and that have earned or redeemed points, other than points received for registering for the Viggle app, in the particular month.”
The registered active user base grew to 1.62 million people and about 349k were monthly active on average during the last three months of 2012. Another interesting metric is that monthly active users were using the service 9 days per month on average.

So what does that mean for television stats? Well, Viggle users checked-in on 133,341,953 TV programs and spent an average of 75 minutes of active time within the Viggle app per session.

According to TechCrunch, advertisers are pretty happy with Viggle as is only charging them based on performance. Currently, Viggle is working with advertisers like Capitol One, Wendy’s, Burger King, Mercedes, ABC, PBS and PG & E.

 

Never a dull moment, Dijit buys Miso

Dijit

Just after the GetGlueViggle merger failed, there is some new exiting news. Dijit is buying Miso. Miso is one the oldest Social TV services that allows you to check-in on series and films. More or less like GetGlue.

Dijit started of as a remote control alternative allowing you to control your television with your smartphone or tablet but moved into the Social TV Guide business with the acquisition of NextGuide. Together this created a strong base for a discovery app that also allows you to control the main screen.

A lot of details still have to be worked out or been released, but accoring to Techcrunch Miso’s check-in service and Sideshow companion app will remain but the recently released app Quips that allows you to capture and share specific fragments of television series is supposed to be discontinued.

Clearly, the market for Social TV is heating up. Let’s see who will be next.

Promoted Entries, GetGlue partners with Pepsi in a first attempt to monetize during Super Bowl

GetGlue Pepsi Super Bowl

Since te merger between GetGlue and Viggle is not going to happen, both companies have to explore other ways in staying alive. Like monetization. Traditionally, one of the first things to do is to explore an advertising model. GetGlue found their big partner in PepsiCo to introduce their version of promoted content: Promoted Entries. And it will be part of traditionally the biggest event in advertising: The Super Bowl XLVII.

GetGlue’s Claire Glendel describes it in a blog on GetGlue: “With the launch of Promoted Entries, we are offering advertisers a way to connect with their customers around TV shows, movies, and major events”. So what does that mean? So far it looks like some sort of ad that can be targeted to a certain audience. If liked or commented on, the Promoted Entry will appear in friends feeds. From the blog post at GetGlue one could derive that these ad’s could be video as well.

If you are going to watch the Super Bowl XLVII, don’t forget to check-in on GetGlue as there are also special Pepsi stickers to be unlocked.