Second Screen company TunedIn acquired by traditional publisher Axel Springer

TunedIn

Berlin based TunedIn, a Social TV app that facilitates social discovery as a basis for selecting streaming video  has been acquired by the traditional publishing company Axel Springer. The German publishing mogul was already working with TunedIn before the acquisition, so the take-over was not a complete surprise.

TunedIn will probably combined with another acquisition Axel Springer  did a year ago when they took over recommendation technology APRICO from Philips to strenghten their Axel Springer Digital TV Guide that already includes Watchmi – Personal TV from TV DIGITAL.

It is to be expected to see more of these kind of acquisitions in the near future. It seems there is a run for TV check-in services / Social TV discovery apps. GetGlue, Dijit, Viggle Miso, but also a platform like Vinson that was (re)launched yesterday in Barcelona are gaining momentum. Especially now Samsung is not only expanding in hardware with their HomeSync but also in apps with TV Discovery, a new Xbox that is almost there and of course Apple’s TV hobby Apple TV or iTV will show tight integration of mobile devices, apps and a big screen. More and more, the intelligence seems to be in the mobile device leaving the “Smart TV” as a pretty “dumb” but excellent display.