Zeebox launches SpotSynch; an automated advertising platform for second screens

Zeebox

Zeebox is introducing a second screen synchronisation technology as the foundation for their own automated advertising platform dubbed SpotSynch. With SpotSynch advertisers will be able to advertise their message on simultaneously on both screens. Rather important since research shows that viewers tend to look away from the television during commercial breaks. In the past people would switch channels or go to the bathroom, these days people check Twitter or Facebook instead. Targeting both screens at the same time might help to deliver the message better. Furthermore, the close integration of both screens can create new opportunities like second screen commerce (buying goods and services broadcast on the main screen via the second screen).

Viacom and NBC Universal and a few leading advertising agencies and brands will test-drive the new technology. The service will go live in both the UK and the US.

A first test was already done during the Super Bowl 2013 a few weeks ago with a campaign for Fast & Furious 6.

Zeebox reaches 1 million US downloads in just 3 months

Zeebox

Zeebox, the British Second Screen app that crossed the ocean just 3 months ago is doing well in the US. According to Beet.TV, the company just reached their 1 million download milestone. Apart from the US and of course the UK, Zeebox is currently available in Australia.

Zeebox is aiming to grow further in the US and wants to add extra services. Syncing ad’s with the main screen is obvious one of the things they are looking at but also e-commerce is on their list. Think buying products using your phone or tablet that are presented on the main screen in a commercial or a show.